By Sheryl Hunter, CEO of Lifelines Academy

“Working on the Demand” is the title of a recent article in the careers section of The St. Petersburg Times, by Maria Stempinski. Top on the list of job growth areas are senior service businesses: (1) jobs that focus on a 65-plus population; and (2) career counseling for people over 65.  Among the market conditions that make eldercare professionals and providers of products for seniors “hot careers” are the dramatic growth of the aging populations and the fact that family caregivers are not able to carry the entire load because families are living apart and women are in the workplace. The demand for career counseling of people 65+ comes from more recent events, namely the recession which has made retirees or would be retirees ask themselves, now what?

The population of persons 65+ is projected to increase from 41 million in 2010 to over 72 million in the next 20 years.  

A 77% increase!  -US Census