Pre-Recorded Online Courses Available 24/7
Enhance Client Service and Revenue with Product Offerings or Start a New Career as a Product Representative – 64 minutes on demand – FREE – Register Now >>
Instructor: Shana Duthie, Founder and CEO of Nurture Connect
Learn how to enhance client service and revenue with product offerings or learn about an opportunity to start a new career. This webinar features Shana Duthie, founder and CEO of Nurture Connect, a company focused on growing and defining aging in place, mhealth (mobile health), and lifestyle product categories for emerging technologies. Learn about great products for aging in place and a business opportunity to help you grow your revenue and add a new element to your business by offering aging in place products.
Ethics and the Confused Client: Guidance for Professionals when a Client’s Capacity Comes Into Question - 60 minutes on demand – $29.00 – Register Now >>
Instructors: Sheryl Hunter, JD, Dr. Beth Goethe and Dr. Martha Leatherman
When working with the senior population, professionals will face some challenging circumstances associated with older clients who exhibit confusion, mild cognitive impairment, dementia or Alzheimer’s Disease. In this webinar, we will explore the ethical challenges professionals face when a client exhibits some degree of cognitive impairment and will offer solutions for appropriately managing these unique client relationships. Many real world scenarios will be presented and discussed.
- Attendees will learn to recognize the warning signs of a client so cognitively impaired that he or she may lack the legal capacity to enter into a contract.
- Attendees will receive tips on what to do if, after being engaged to provide services, the client begins to exhibit irrational behavior, an inability to make decisions or reveals that he or she is a danger to himself/herself, or others.
- Attendees will be educated on how the ethical codes of various professions, including attorneys and care managers, approach the issue of working with clients with questionable capacity because they provide valuable guidance to all professionals.
- This session is designed not only to protect the professional serving seniors from taking on or mismanaging high risk client engagements, but also to empower you to help a client with diminished capacity to obtain the help he or she needs.
Basic Marketing Strategies for Elder Care Professionals - 75 minutes on demand – $29.00 - Register Now >>
Instructor: Liz Barlowe, MA, CMC, Sheryl Hunter, JD, and Elizabeth Zaski
This 75 minute webinar will help you develop a successful marketing plan by walking you through the fundamentals of sound marketing practices for eldercare professionals. Discover strategies for building relationships with referral sources and positioning yourself as their trusted eldercare expert. The instructors share tips and provide tools for tracking your marketing efforts, trends, and outcomes, which is essential to any successful company. Take this class today and make better decisions about how to spend your marketing dollars tomorrow!
Learning objectives include:
- Learn to identify marketing opportunities
- Learn strategies to position yourself as an aging expert to referral sources
- Learn strategies to obtain referrals from focused professionals
- Review the basics of sound marketing practices
Two spreadsheets for planning, budgeting and tracking (1) conferences and other events and (2) memberships in networking groups and associations will be provided to all attendees.
Course: Intellectual Property: Trademarks, Copyrights and Copycats, Oh my! - 90 minutes on demand – $29 - Register Now >>
Instructor: Brent C.J. Britton
This 90 minute webinar provides an overview of trademark and copyright laws and practical advice on how to avoid violating these laws when selecting your company name, domain name, and taglines and as you develop your website, newsletter and blogs. Tips on what to do if your rights are violated are also provided.
- Introduction to trademark and copyright law – providing definitions, explaining purpose/intent, explaining common law rights versus additional rights and benefits of registering
- The difference between a trademark and a service mark and how to select
- Whether to register just the name or also the design elements
- Tips on checking availability of names/taglines and selecting company name
- Do it yourself options and Services of attorneys – searches, registration, cost
- Protecting trademarks
- Avoiding violating other trademarks
- What to do if someone is using your trademark
- What can be copyrighted and how
- Do it yourself options and Services of attorneys
- Protecting copyrighted materials
- Avoiding violating copyright laws
- What to do if someone has copied your work
Course: Independent Contractor vs Employee – Choose Wisely - 70 minutes on demand – $29 - Register Now >>
Instructor: John C. Gilliland II, Esquire; Liz Barlowe, CEO of Innovate Today, Fellow NAPGCM;
Proper classification of a worker as either an independent contractor or an employee must be answered correctly. If the person is an employee, then compliance with all the various laws applicable to employees must be followed. If the person is an independent contractor, there are none of those responsibilities. If a worker is treated as an independent contractor when he or she is really an employee, the employer can be subject to significant liability and penalties. The distinction is so important that IRS and the US Department of Labor have both undertaken aggressive efforts to find employees who have been misclassified as independent contractors.
This program addresses what the differences are between an independent contractor and an employee. The different tests for different purposes will be identified and explained, including why a worker may be an employee and still not be subject to IRS employer taxes and why a worker may not be an employee for IRS but be an employee for other purposes. The significant impact of state law will be explained. The program will end by identifying common mistakes which are made in misclassifying workers as independent contractors. The goal of this course is to help you choose wisely!
At the end of the presentation, participants will be able to:
1. Explain why proper classification of a worker as an independent contractor or an employee is important legally.
2. Describe the “common law” test for when a worker is an independent contractor.
3. Explain why proper classification of a worker is not simply an IRS issue.
4. Identify various purposes, other than IRS, for which proper classification is required and how the tests for those purposes can be different than for IRS.
5. Explain how state law impacts whether a worker is an independent contractor or an employee.
6. Identify various common mistakes made in misclassifying workers as independent contractors.